Training Resources

Social Media Workshop

This workshop is intended to help non-profits and social enterprise use social marketing techniques adapted to their needs.

It begins with an introduction to strategic planning to help organisations look at social media marketing realistically and focus their efforts. This is followed by a practical session with Twitter to familiarise with concepts and techniques for setting up and building your network. We finish up with a broad overview of some of the more popular social media sites you might want to use and some tools to help you manage your campaigns.

Please download the supporting materials:

• Workshop Outline
• Presentation: Introduction to Social Media
• Worksheet for Exercise 1:
  • Worksheet: online strategy [editable LibreOffice file]
  • Worksheet: online strategy [pdf]
• Presentation: Some Popular Platforms
• Helpsheet: Quickstarter
• Helpsheet: Measuring Success

Please note that all these materials are licensed under a Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License